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Digital Business Management, B.A.

University: University of Applied Sciences of SMEs (FHM)

Visit website: https://www.fh-mittelstand.de

Course information


Application deadline

No information

Duration

6 Semester

Study form

Full-time studies; Part-time studies; Extra-occupational studies

Fees

3300 € / Year

Description


Digitalization and the shift towards the digital sector businesses are taking is a very current topic. It is important for companies to keep pace with the latest developments in technology and benefit from digital technologies, otherwise they will fall behind. A degree course in Digital Business Management focuses on the importance of the digital sector and how it affects organizations, and how to use it to boost profits, enhance performance and better customers’ experience. Students have the opportunity to study subjects like Digital Management, Project Management, Marketing Analytics, Data Science and Business Analytics, Digital Strategy and Innovation, Economics & Monetization, Digital Entrepreneurship, Leading and Organizing Innovation Work, and Operations Management. Thus students excel in the field of Digital Business Management through learning both the theoretical aspect and acquiring practical skills through projects, group work, internships and research. Upon obtaining a degree, Digital Business Management graduates have a variety of career prospects – they can work in analytics, digital management, content creation, digital strategy consultancy, product management, innovation management, digital market research, digital marketing, business consultancy, sales management, and many other areas.


Learn more about the university where you can complete this study program.

Requirements


For this program, a general higher education or university of applied sciences entrance qualification is required. Knowledge of German Language. Selection Procedure (Fee-based).