Strategic Marketing Management, M.A. 9339 de

Bewerbungsfrist

15/06/2026

Dauer

4 Semester

Studienform

Vollzeitstudium/Direktstudium

Gebühren

5160 € / Jahr

The English-language program “Master of Arts in Strategic Marketing Management”, offered by International School of Management, is geared towards individuals who are interested in gaining marketing skills and understanding of statistics and analysis as a means to communicate with their targeted market. The course structure aims to provide students with background regarding the qualitative and quantitative aspects of strategic marketing. They are taught how to process and interpret data and use it for data-driven decision making and overcoming of marketing challenges. Studies are focused on analytical competencies, marketing innovations, and an international mind-set. Students can apply their theoretical knowledge in practice by completing practical market-research projects and attending practice-based events. Spending a semester abroad and undertaking a twelve-week placement in a business environment is an important part of the course. Additionally, there is also an international double-degree option. With this degree graduates are optimally prepared for a management-related career. They are able to work in a wide range of businesses and industries, such as PR, product management, brand management or consultancy.