Brand Management, B.A. 19097 en

Application deadline

30/03/2026

Duration

6 Semester

Study form

Full-time studies

Fees

5757 € / Year

The program “Bachelor of Arts in Brand Management”, offered by Brand University of Applied Sciences, aims to endow individuals with skills needed to make a product stand out from the competition in the crowded market. The course of studies covers all aspects that play a crucial role in building up attractive brands and gaining customers’ appreciation. It includes important stages such as the process of development of new products and the definition of prices, the evolution of appropriate communication and sales strategies, as well as the kind of after-sales services customers are provided with. Students can apply their knowledge in practice by being involved in a number of practical projects. Thus they improve their leadership skills, teamwork capability, presentation techniques, and self-organization. Some of the modules the program consists of are: Branding – planning and conceptualization, Market and Trend Research and Neuromarketing, Accounting, Innovation Management, as well as Media Planning and Controlling. Graduates might take on career roles such as a junior product, brand or marketing manager, or a consultant at marketing agency or management consultancy.