Market and Advertising Psychology, Certificate 28844 en

Application deadline

No information

Duration

5 Months

Study form

Extra-occupational studies

Fees

1105 € / Year

The course in “Market and Advertising Psychology” at the Euro-FH University of Applied Sciences can serve either on its own, through the university certificate gained, or its ten ECTS be approved as a part of eventual posterior undergraduate studies. It is every layman’s knowledge that consumer behavior can be significantly influenced by advertising, the expert course will prove and showcase this through the relevant technical-scientific, theoretical framework. Topics from the areas of knowledge in neurology, behavior, psychology, affective basics in consuming, marketing incentives and reinforcers, associations, attitudes, intuitive decisions, subliminal influencing, social and status influence in consumer behavior will be discussed. Practical tips will be provided on how to use the present scientific expertise in devising effective creative products for the marketing of goods, and following, or forming clients’ preferences.