Marketing, Certificate 28843 en

Application deadline

No information

Duration

8 Months

Study form

Extra-occupational studies

Fees

1768 € / Year

The Euro-FH University of Applied Science has devised an eight-month, twelve-credit certificate course in “Marketing”. The course is state-approved, and its quality and compliance with the service requirements are guaranteed by the ZFU – the State Central Office for Distance Learning in Cologne. Ten academic tasks, four of which case-studies, will have to be submitted, in order to receive the university certificate, as a qualification proof. No admission requirements exist. The content spreads into several areas of marketing – buyer behavior, marketing research, marketing policy, product, distribution, pricing, consumer and communication policy, as well as the international market peculiarities, and the importance of marketing research and strategic goal planning. The course teaches how to optimally use available consumer, sales and market information in shaping corporate policy and strategy, to the company’s interest.