Wine Marketing and Management, B.A. 13587 en

Application deadline

15/07/2025

Duration

7 Semester

Study form

Full-time studies

Fees

149 € / Semester

The “Bachelor of Arts in Wine Marketing and Management” is a 7-semester long program taught in German and English. The curriculum consists of interdisciplinary courses in Business Administration, Economics and Marketing, Viticulture and Cellar Management, Strategic Management and Economics, Wine Marketing and E-Commerce, International Wine Markets and Wine Trade Marketing, Sensory Technology, and more. Also, participants can align their studies to their interests by taking up elective modules. Throughout their education, students will receive in-depth theoretical and practical training. Through various group projects and internships, they’ll gain hands-on experience and industry-specific skills. Upon completion of the program, graduates are qualified to pursue a career in the wine industry, product management, marketing and sales, and more. Graduates can also opt for a consecutive Master’s degree.