Digital Marketing and E-Commerce, B.A. 15984 en

Application deadline

01/10/2025

Duration

6 Semester

Study form

Full-time studies

Fees

0 € / Semester

With digitalization, online retailing or e-commerce has rapidly gained popularity. Entire online department stores, as well as niche stores, offer an unprecedented variety of shopping options that continues to grow every day.

The online stores thus also compete with each other for the attention of users and potential customers. This makes professional online marketing necessary. Social networks have also created new channels for marketing, sales - keyword social commerce - service and customer loyalty.

With the booming e-commerce industry and the growing range of tasks in the field of digital marketing, new professions have emerged to which HMKW is responding with the new B.A. Digital Marketing and E-Commerce degree program.