International Marketing and Media Management, M.A. 16000 en

Application deadline

01/10/2025

Duration

4 Semester

Study form

Full-time studies; Part-time studies

Fees

0 € / Semester

In the M.A. International Marketing and Media Management program at HMKW, graduates of degrees in general management or the social sciences can specialize in the theory and practice of marketing and media management.

Students will improve their knowledge of both quantitative and qualitative methodology. Topics such as media management and economics, marketing communication, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research are the central parts of the agenda. 

• A good or very good degree in general business administration, a specialized area of business administration or in communication studies program (university or university of applied sciences) or
• a good or very good degree in another economic or social science (university or university of applied sciences) with at least 20 credit points acquired in a management-related subject
• plus internal assessment process