Public Relations and Digital Marketing, M.A. 16005 en

Application deadline

01/10/2025

Duration

4 Semester

Study form

Full-time studies; Part-time studies

Fees

0 € / Semester

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. The dynamic progress of media technology has led to a fundamental change of the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so called social media, embedded into integrated marketing and corporate communication strategies.

• Very good degree in one of the areas mentioned (university or university of applied sciences) 

• plus internal assessment process