Consumer Psychology and Market Research, M.Sc. 20529 en

Application deadline

15/06/2026

Duration

3/4 Semester

Study form

Full-time studies

Fees

130 € / Semester

The study program “Master of Science in Consumer Psychology and Market Research” at Harz University of Applied Sciences lasts three semesters in the full-time course and four semesters in the extended study. The training deepens and extends the knowledge acquired from the undergraduate degree and concentrates on marketing and market research. The course provides students with sophisticated methodology with current scientific insights into human behaviour in the market. Students study the basics of developmental psychology, Qualitative target group analysis, Company reputation and brand strength, Basics of sensory product research and more subjects. Graduates have broad career opportunities in marketing and market research companies as an analyst or consultants.