Marketing Management, B.A. 33323 en

Application deadline

15/06/2026

Duration

7 Semester

Study form

Full-time studies

Fees

130 € / Semester

The study course “Bachelor of Arts in Marketing Management” at Harz University of Applied Sciences has a duration of seven semesters. It aims to prepare students for specialist and managerial tasks in marketing. The curriculum includes Marketing basics, digital marketing, international marketing, media planning, project management, business law and other subjects. During the study, students acquire technical abilities, methodological and social competencies. The admission requirement is restricted, and students must have a University entrance qualification. Graduates pursue a career in Marketing Management, Community management, Social media management, Sales management, Marketing advice, Project management, Market research and more opportunities.