Business Administration/Digital Commerce and Marketing, B.A. 30493 en

Application deadline

31/01/2026

Duration

7 Semester

Study form

Full-time studies

Fees

100 € / Semester

The bachelor degree program “Bachelor of Arts in Business Administration/Digital Commerce and Marketing” offered by Hof University of Applied Sciences provides students with competence in both areas. Participants will comprehend the interconnection between digital processes and the field of digital marketing. Furthermore, students will be taught how to conduct marketing campaigns, organize and execute important sales processes in a firm, both online and offline. The curriculum encompasses various classes form the fields of business administration, computer science, and marketing. Some of the topics that will be addressed throughout the course of study are online shop management, social media marketing, search engine marketing basics, etc. Graduates of the program have a wide choice of employment options in nearly every industry.