Marketing Science, M.Sc. 27119 en

Application deadline

15/01/2026

Duration

3 Semester

Study form

Full-time studies

Fees

275 € / Semester

The three-semester „Master of Science in Marketing Science” at HTW Saar has been designed with the idea to support a niche of specialist demand. The professional expertise students of this degree will gain is a perfectly measured blend of practice and theory, all of which done under the guidance of practitioners and academics with broad and contemporary knowledge on the subjects. Focus of the studies will be the analysis of external and internal marketing data, generated both online and offline, when designing corporate strategies and plans. Marketing optimization done through a scientifically sound and empirically supported method is sure to succeed and bring profit.