Multichannel Excellence, CAS

University: HWZ - University of Applied Sciences in Business Administration Zurich

Visit website: https://fh-hwz.ch

Course information

Application deadline

No information

Duration

1 Semester

Study form

Extra-occupational studies

Fees

8813 € / Year

Description

The “Certificate of Advanced Studies in Multichannel Excellence” program at HWZ University has a length of 1 semester. Correct people assessment and different touchpoint knowledge are on focus in this course, and students to explore changing market mechanisms. The course curriculum includes subjects like Consumer insights, Marketing Strategy, Touchpoint characteristics, Multichannel campaign management and more. A completed university degree and at least 2 years of study-related professional experience are prerequisites for admission. After completing the course, participants are able to work on future project developments in their field.

Learn more about the university where you can complete this study program.

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