Digital Marketing, M.A. 27894 en

Application deadline

15/06/2026

Duration

4 Semester

Study form

Full-time studies

Fees

4935 € / Year

The “Master of Arts in Digital Marketing” program at the International School of Management has a length of 3 semesters and concludes with an additional semester dedicated to the Master’s thesis. Taught in German or English, the course curriculum includes subjects like Digital Business Models & Platform Economy, Consumer Behavior, Digital Marketing Strategy & Brand Management, Qualitative Market Research, Customer Relationship Management, Influencer Relations & Influencer Marketing, Social Media & Community Management and others. Application requirements include a successfully completed Bachelor's degree and participation in a multi-level entrance test (written and oral). Graduates can work as online marketing managers, market researchers, cross-media marketing specialists, marketing analyzers, SEO managers and more.