Dual Bachelor Communication & Media Management, B.A. 9712 en

Application deadline

30/09/2025

Duration

7 Semester

Study form

Extra-occupational studies; Training-integrated studies

Fees

2094 € / Semester

The range of tasks in the communications and media industry is diverse. This dual Bachelor's degree program prepares you perfectly for a job in this exciting industry through a combination of theory and practice. In the distance learning program, you will acquire basic specialist knowledge and in-depth skills, which you will consolidate in an in-company apprenticeship. The IST degree course qualifies you for careers in radio and TV stations, print and music publishers, advertising and marketing agencies and film production companies, among others.

The dual study program combines theoretical knowledge with valuable practical experience. The course content covers the necessary basic knowledge and current content such as online marketing. In classic general management modules, the focus is on fundamental knowledge in relevant areas such as marketing, business administration, scientific work and corporate management. In exciting specialization subjects such as “Fundamentals of Corporate Communication”, “Media Practice - Concept and Editing”, “Fundamentals of Online Marketing and Social Media” and “Communication and Brand Management”, your acquired knowledge will be deepened and expanded. You also have the opportunity to adapt your studies to your personal needs with various elective modules. The selection includes, for example, “Creation and Production”, “Sustainability Management”, “Advertising and Media Psychology” and “International Management”.

For the dual Bachelor's degree in Communication and Media Management, you must have an in-company training contract. You also need a general (technical) higher education entrance qualification or an equivalent school-leaving qualification. You can also complete the Bachelor's degree course without a high school diploma, for which a master craftsman's certificate, advanced training or completed vocational training with three years of professional experience is required.

The target group includes anyone looking for a practical career start in the communications and media industry and career changers who want to gain academic qualifications for exciting jobs in this diverse sector.