Dual Bachelor Hotel- und Tourism Marketing , B.A 32489 en

Application deadline

30/09/2025

Duration

7 Semester

Study form

Fees

2094 € / Semester

The hotel and tourism industry is constantly changing and needs to respond to new trends - this includes the suitable marketing strategies. In order to be able to react appropriately to innovations and changes, both specialist marketing knowledge and a good understanding of the structures and processes of the hotel and tourism industry are required. With the dual Bachelor's degree, you will acquire comprehensive know-how in both areas and thus qualify for a marketing position in the hotel or tourism industry. 

During your studies, you will acquire in-depth knowledge of marketing as well as hotel and tourism know-how. You will also develop comprehensive business and management-oriented knowledge. The topics covered include “International Marketing”, “Communication and Brand Management” and “Consumer Behavior and Market Research”.

In order to be admitted to the dual study program “Hotel and Tourism Marketing”, you must have a training contract with a company operating in the hotel or tourism industry. The IST team will be happy to help you find a suitable practice partner. You must also have a university entrance qualification. However, you can also study at the IST University of Applied Sciences without a high school diploma. To do so, you will need either a master craftsman's certificate, an IHK advanced training course (e.g. as an IHK business administrator) or at least two years of completed vocational training with at least three years of professional experience.

This dual Bachelor's degree course is aimed at school graduates who are aiming for a marketing position in the hotel or tourism industry and would like to gain practical experience during their studies. The dual study program is also suitable for employees who already work in these sectors and want to expand their marketing expertise.