Dual Bachelor of Online Marketing and Marketing Management 32464 en

Application deadline

30/09/2025

Duration

7 Semester

Study form

Extra-occupational studies; Training-integrated studies

Fees

2094 € / Semester

The dual Bachelor's degree programme at IST University prepares you optimally for senior management positions in the colourful world of marketing with a specialization in online marketing and social media. While you spend the entire study period in the company, you will learn basic knowledge of business administration, classic analog and modern digital marketing as well as technical and methodological skills in the time- and location-independent distance learning course.

You will take on your own projects and responsible tasks in your training company from day one. At the same time, you will learn, for example, methods of website creation, how to use media cross-medially, how to place advertising and advertisements optimally and how to effectively increase a company's turnover through targeted marketing measures. You will be able to transfer the knowledge you acquire directly into your everyday working life and apply it to specific tasks.

In the classic general management modules, you will learn important basic knowledge in the areas of business administration, marketing and law. These are supplemented by basic social, methodological and leadership skills. In the specialization subjects, you will deepen your basic knowledge in currently relevant areas such as social media or influencer marketing. Search engine optimization and advertising, usability management and other specific methods also play an important role in your studies. A wide selection of elective modules also gives you the opportunity to set your own personal focus. For example, you can choose from “Corporate Communication - Strategy and Implementation”, “Creation and Production”, “Brand Communication”, “Advertising and Media Psychology” and “International Management”.

In order to be admitted to the dual study program, you must have a contract with a training company. The IST University of Applied Sciences will be happy to help you find a suitable company. You will need a general higher education entrance qualification, entrance qualification for universities of applied sciences or an equivalent school-leaving qualification. Alternatively, a master craftsman's certificate, advanced training or completed vocational training with three years of professional experience is also required. English language skills at level B2 are also required.

The dual study program “Online Marketing & Marketing Management” is primarily aimed at those who are interested in the colorful world of marketing. This is the right course for anyone who wants to gain a contemporary qualification in the increasingly important fields of online marketing and social media and combine an academic degree with practical training. Accordingly, the target group includes not only newcomers, but also employees who have already gained professional experience and would like to continue their education.