Dual Master Sports Business Management, M.A. 9689 en

Application deadline

30/09/2025

Duration

5 Semester

Study form

Extra-occupational studies; Training-integrated studies

Fees

2490 € / Semester

Become a practical manager in the sports business with the dual Master's degree program: the combination of on-the-job training and academic studies will expand both your professional experience and your specialist knowledge. After completing the dual Master's degree program, you will have the necessary qualifications to get started as a sports manager in the diverse sports industry. At the IST University of Applied Sciences for Management, you will benefit from networking opportunities with industry experts, 80 percent sports-specific content and maximum flexibility in your studies.

In the academic part of the dual study program, modules such as “Marketing & Sales”, “Entrepreneurship” and “Leadership Skills” equip you with business knowledge and prepare you for senior management positions. Sports-specific modules such as “International Sports Economics”, “Strategic Sports Marketing”, “Sports Policy” and “Brand Management in Sport” prepare you optimally for the various facets and areas of responsibility in the sports business. The elective modules “Athlete Management in Football”, “Management of Major Sports Events”, “International Sports Systems” and “Strategic Sports Media Management” give you the opportunity to tailor your studies to your areas of interest.

In order to be admitted to the dual Master's degree course, you need to have completed at least six semesters of a business or sports management-oriented degree course or a first degree with additional industry-relevant qualifications and professional experience. You also need at least 30 credit points from economics courses, either from your first degree or from bridging courses. In addition, a contractual cooperation with an industry-specific training company is required. We will be happy to support you in your search for a suitable practice partner.

The dual Master's degree program is particularly suitable for anyone who wants to prepare for a management career in the sports business flexibly and practically as part of their training and studies. In particular, this includes employees in professional clubs, managers of sports clubs and associations as well as fitness and health facilities, sports scientists, competitive athletes and graduates of the Bachelor's degree in Sports Business Management.