Business Administration with orientation in Market Psychology and Digital Marketing, M.Sc. 33447 en

Application deadline

No information

Duration

4 Semester

Study form

Extra-occupational studies

Fees

6360 € / Semester

The “Master of Science in Business Administration with orientation in Market Psychology and Digital Marketing“ is a 4-semester long program taught in German. It is designed for applicants with a relevant Bachelor’s degree who wish to further their qualifications. The curriculum includes interdisciplinary courses with a focus on Business Administration, Digitalization, Marketing, Value Creation, Business Psychology, etc. Additionally, students can align their education to their interests by taking up elective modules. Through various case studies and group projects, they’ll acquire practical relevance and industry-specific skills. Upon completion of the program, graduates are qualified to assume managerial positions in the fields of marketing, strategy development, corporate communications, market and trend research, product development and consulting.