International Business & Culture (Chinese), B.A. 28314 en

Application deadline

15/08/2026

Duration

7 Semester

Study form

Full-time studies

Fees

4350 € / Year

The “Bachelor of Arts in International Business & Culture (Chinese)” program at Macromedia University of Applied Sciences has a length of 7 semesters. The extremely modern course puts special emphasis on learning about international giants like AliBaba, Huawei and TikTok and their development in the world of business. The course curriculum includes Basics of business administration, Media economics and media politics, Chinese culture and society, Chinese language and other subjects. The course can be completed as a 7-semester variant with an integrated internship and semester abroad at the Beijing Foreign Studies University in Beijing. Admissions are not restricted and candidates are required to present a university entrance qualification. Graduates can find work in multiple fields – international relations management, change and innovation management, product management and more.