Management: Business Psychology, B.A. 28327 en

Application deadline

15/08/2026

Duration

6/7 Semester

Study form

Full-time studies

Fees

4350 € / Year

The “Bachelor of Arts in Management: Business Psychology” program at Macromedia University of Applied Sciences has a length of 6 or 7 semesters. During the course students learn how people behave when making purchasing decisions and what drives them to develop long-term brand loyalty. The course curriculum contains subjects like Basics of psychology, Social and Media Psychology, Advertising psychology, Industrial and organizational psychology, Personnel Psychology and more. In order to apply, students need to present a university entrance qualification. Graduates are able to work in human resources management, strategic planning, market research, marketing management, organizational development consulting and more.