Management: Marketing Management, B.A. 28325 en

Application deadline

15/08/2026

Duration

6/7 Semester

Study form

Full-time studies

Fees

4350 € / Year

The “Bachelor of Arts in Management: Marketing Management” program at Macromedia University of Applied Sciences has a length of 6 or 7 semesters. Modern marketing deals with current and future trends, consumer behavior and everyday culture are part of the current leading topics that are discussed in the course. The curriculum also contains subjects like Basics of brand management and integrated communication, Campaigning and cross media, Distribution management, Product and pricing policy, Performance Marketing and Social Media. Admissions are not restricted and candidates are required to present a university entrance qualification. Graduates are able to work in marketing management, brand management, product management, brand consulting, online marketing management and other fields.