Media and Communication Management, B.A. 27252 en

Application deadline

15/08/2025

Duration

6/7 Semester

Study form

Full-time studies

Fees

4350 € / Year

The main objective of the study program “Bachelor of Arts in Media and Communication Management” at Macromedia University of Applied Sciences is to develop analytical and creative thinking, as well as management capabilities. The potential future successful managers in the industry must have broad knowledge of international aspects of media business, media rights and cultural differences. Students are given the chance to put their newly acquired expertise into practice by working in external partner companies and businesses. They are provided with theoretical insights and tangible practical skills in order to be able to professionally manage media products and media companies. Studies include Brand Management and Advertising, Corporate Communications and PR, Internet Management and TV Management, as well as Broadcasting. Graduates have a broad choice to either specialize as marketing and communication managers, strategy consultants, project managers, press reviewers, startup founders, or strategic planners.