Media and Communication Management: Brand Management, M.A. 27648 en

Application deadline

No information

Duration

3/4 Semester

Study form

Full-time studies

Fees

0 € / Year

The English-language program “Master of Arts in Brand Management” at Macromedia University of Applied Sciences provides in-depth knowledge of management issues, creative planning and the synergistic relationship of brand management with innovation. The primary goal of the course is to prepare students for leadership roles and tasks in brand development, marketing communication, and design functions. They are taught the interrelation of brands within complex brand architectures and get familiarized with the pivotal role that social media platforms play in the field. The course structure consists of Brand Management, Brand Development, Marketing Communications, Product Strategy and Social Media Strategy. As studies progress, learning becomes more practical-based. Students have an opportunity to sharpen their practical skills by working on various projects in cooperation with Macromedia University’s partner companies. Classes are led by highly experienced lecturers, focused on intensive individual supervision. Graduates from this course typically enter the workplace as senior marketing managers, brand managers, digital marketing managers, marketing directors, product managers, or brand consultants.