Media and Communication Management: Digital Media Business, M.A. 27646 en

Application deadline

No information

Duration

3/4 Semester

Study form

Full-time studies

Fees

0 € / Year

The study program “Master of Arts in Media and Communication Management: Digital Media Business”, offered by Macromedia University of Applied Sciences in English, is particularly suited to creative and digitally-minded individuals motivated to contribute to the growth and development of the digital media world. The course of studies is focused on providing students with deep comprehension of the global changes in the industries and teaching them how to successfully create and develop digital media products and services for companies. They are given the task to critically analyze different types of web 2.0 services, notably social media, apps and other mobile services, as well as working on new business models in the context. Besides, they are challenged to apply their theoretical knowledge in practice by working on real-life projects with partnership companies in the industry. Graduates have the competencies needed to pursue a career as digital media managers, project managers, advertising account executives, co-founders in Internet start-ups in the digital media industry, digital business, or media consultants.