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Media Management: Brand Management, B.A. 28331 en

Macromedia - University of Applied Sciences

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Media Management: Brand Management, B.A.

University: Macromedia - University of Applied Sciences

Visit website: https://www.macromedia-fachhochschule.de

Course information


Application deadline

15/08/2025

Duration

6/7 Semester

Study form

Full-time studies

Fees

4350 € / Year

Description


The “Bachelor of Arts in Media Management: Brand Management” program at Macromedia University of Applied Sciences has a length of 6 semesters or 7 semesters including a semester abroad. Students have the opportunity to learn about the most influential brands on the global market and how they operate. The course curriculum contains subjects like Media Planning and Targeting, Advertising Psychology, Performance Marketing, Cross-Media Campaigning and many more. Admissions are not restricted and candidates are required to present a university entrance qualification. Career prospects for graduates range from account manager, brand manager and communications manager to strategic planner, content strategist, brand consultant and more.


Learn more about the university where you can complete this study program.