Media Management: Media & Communication Management, B.A. 28335 en

Application deadline

15/08/2026

Duration

6/7 Semester

Study form

Full-time studies

Fees

4350 € / Year

The “Bachelor of Arts in Media Management: Media & Communication Management” program at Macromedia University of Applied Sciences has a length of 6 or 7 semesters. Taught in German or English, the program focuses on various aspects of the globally networked media business, cross-media networking with online media, international orientation, successful PR and the use of social media. The course curriculum includes Corporate communications strategy and practice, Campaigning and Cross media, Customer Experience Management, Performance Marketing and Social Media and other subjects. Admissions are not restricted and candidates are required to present a university entrance qualification. Graduates are able to work in press, PR, marketing management, communication management, strategic planning, media project management and more.