Psychology: Brand and Advertising Psychology, B.Sc. 28328 en

Application deadline

15/08/2025

Duration

6 Semester

Study form

Full-time studies

Fees

4350 € / Year

The “Bachelor of Science in Brand and Advertising Psychology” program at Macromedia University of Applied Sciences has a length of 6 semesters. During the program, students learn everything about consumer behavior and gain psychological expertise and media know-how in the brand and advertising context. The course curriculum includes Basics of brand management and integrated communication, Performance Marketing and Social Media, Customer Experience Management, Advertising psychology, Market research and consumer behavior and other subjects. In order to apply, students need to present a university entrance qualification. Market research, advertising research, PR management, media consulting and corporate communications management are some of the fields graduates can work in.