Digital Media Management, M.A. 17203 en

Application deadline

01/06/2025

Duration

4 Semester

Study form

Extra-occupational studies

Fees

390 € / Semester

The “Master of Arts in Digital Media Management” is a 4-semester program conducted in German. It is suitable for applicants with a relevant Bachelor’s degree who wish to further their qualifications. Throughout their education, students will gain a fundamental understanding of Content Management, Convergence Management, International Media Markets, Financing and Cost Management, Marketing and Distribution, Web Analytics and SEO, etc. Also, they’ll have the opportunity to choose a specialisation in Innovation & Business Development, Content & Program Management, or Marketing & Sales. The MA is application-oriented and aims to provide participants with hands-on experience, key competencies,s and soft skills. Graduates are qualified to assume positions in all sectors of the field.