Marketing and Communication, B.A. 17177 en

Application deadline

20/05/2025

Duration

6 Semester

Study form

Full-time studies

Fees

390 € / Semester

The “Bachelor of Arts in Marketing and Communication” is a 6-semester program taught in German. The curriculum includes interdisciplinary courses in Advertising, Public Relations, Event Management, Business, Communication & Rhetoric, and Media. After the fourth semester, students can set their career paths early on by choosing a specialisation in Event management, advertising, public relations, or Media and communication planning. Through various case studies and application-oriented seminars, participants will gain practical relevance and professional core competencies. Upon completion of the program, graduates are qualified to assume positions in the fields of Advertising, PR, Event Management, Marketing, Market and Media Research, etc.