Marketing/Sales/Media, M.A. 6976 en

Application deadline

31/07/2025

Duration

3 Semester

Study form

Full-time studies; Practice-integrated studies

Fees

52 € / Year

The “Master of Arts in Marketing/Sales/Media” is a marketing-oriented study program with a duration of three semesters provided by the Technische Hochschule Ingolstadt. Both German- and English-taught, the master degree explores the interface between sales and marketing and is primarily oriented to teach participants how to take on and cope with management special positions and tasks in the related field in a professional manner. The program’s aim is to qualify students for the marketing in the digital world while building the already obtained knowledge in the bachelor and expand the comprehension in-depth by focusing on media management and communication aspects. The program provides a clear practical orientation where participants are able to gain the strategic and operational competence of the customer-related areas and the marketing as a whole.