Media Psychology and Digital Business, B.A. 29346 en

Application deadline

31/07/2025

Duration

7 Semester

Study form

Full-time studies; Practice-integrated studies

Fees

52 € / Year

The seven-semester study program “Bachelor of Arts in Media Psychology and Digital Business” is offered by the Technische Hochschule Ingolstadt and combines the practical components as well as the theoretical teaching. Participants study digital marketing, principles of business administration, quantitative methods, acquire strong perception in the business strategies, digital business models and many more specially selected subjects included in the curriculum. During the program graduates determine and develop their competence in the digital business as a whole along with the digital media applications, media psychology and the important aspects of business administration. The “Bachelor of Arts in Media Psychology and Digital Business” explores the insights in digital services and teaches how to successfully cope with the demands of the digital business by obtaining various sustainability skills in entrepreneurial thinking and behaviour.