Management: Emphasis in Marketing, B.A. 19661 en

Application deadline

No information

Duration

8 Semester

Study form

Full-time studies

Fees

15718 € / Year

The “Bachelor of Arts in Management: Emphasis in Marketing” degree at Webster University Geneva requires 57 credit hours. The program teaches students how organizations create value through the various marketing activities: customer behavior, pricing, promotion, product development, distribution and marketing research. The course curriculum includes subjects like Financial Accounting, Consumer Behavior, Introduction to Business Law, Survey of Economics, International Marketing, Digital Marketing, Marketing Research and others. No more than one course completed with a grade of D counts towards passing the requirements of the degree program. Graduates are able to work in branding, product development, advertising, digital marketing, customer relationship management and other areas.