Business Administration: PR and Communication Management, B.A. 30539 en

Application deadline

No information

Duration

6 Semester

Study form

Full-time studies

Fees

1950 € / Semester

The six-semester period of study for the “Bachelor of Arts in Business Administration: PR and Communication Management” degree at Allensbach University promises to look at all channels that digitalization has added to corporate presentations. The degree has been programmed to encompass all the manifestations of contemporary PR and communication, and equip future PR managers with the suitable tools for each available way of conveying meaning and messages. Effective and meaningful communication strategies need careful planning, evaluation and implementation. this will be achieved through study of media, business administration basics, the historical development of PR and communication, networking, positioning and branding, conceptualizing, targeting, and organizing marketing campaigns. In the last, sixth semester of the studies, a bachelor thesis on a specialization relevant research topic has to be elaborated.