Business Administration: Digital Business Management, B.A. 17914 en

Application deadline

No information

Duration

6 Semester

Study form

Full-time studies

Fees

1950 € / Semester

The Bachelor’s degree course “Bachelor of Arts in Business Administration: Digital Business Management” at the Allensbach Univeristy of Applied Siences has the duration of six full-time semesters, with the possibility for a part-time schedule, and prepares specialists for conducting the corporate digital transformation process. Students will be given a broad perspective to assess the benefits and added value of digitalizing company business models. Doing business over the Internet would also mean a new paradigm of control and management, so leadership techniques relevant for the new settings will be delved upon. The multicultural and generational aspects of HR management is also a topic of importance. Social prototyping, digital marketing, investment, financing, data science management, cost accounting and taxation, will be addressed through case study and project work, in an atmosphere of cooperation and mutual support, under the advice and supervision of lecturers and skillful practitioners in the field.