Business Administration: Digital Marketing Management, B.A. 17911 en

Application deadline

No information

Duration

6 Semester

Study form

Full-time studies

Fees

1950 € / Semester

At Allenbach University of Applied Sciences there is the “Bachelor of Arts in Business Administration: Digital Marketing Management”, a cutting-edge area of expertise, in view of the greater share the Internet is beginning to occupy in present-day commerce and trade. Advertising and marketing done through the social media are gaining impetus, and management and control of these is not a question of merely communication skills. All necessary training will be received in order to perform digital campaigns, measure and control their success. Case studies and projects will be conducted in small groups of collaborative nature. The last semester will be dedicated to the degree thesis. Familiarity with the relevant legal framework, and the compliance of corporate processes with current legal provisions, is also a significant part of the training provided. The course spreads over six performance semesters.