Applied Business and Media Psychology, B.A. 31003 en

Application deadline

15/07/2025

Duration

7 Semester

Study form

Full-time studies

Fees

52 € / Semester

The “Bachelor of Arts in Applied Business and Media Psychology” is a German-taught program with a duration of 7 semesters. The curriculum consists of interdisciplinary courses with a focus on basic psychology, as well as business and media psychology. Students will gain in-depth knowledge and acquire key competencies. The BA is practice- and research-oriented and aims to provide participants with analytical and methodological skills required to carry out their own projects in a professional manner. Furthermore, students can tailor their education and set their career path early on by choosing a specialisation. Graduates are qualified for work in fields such as public relations, internal communication, design and conception of media products, online marketing, data science, human resources, change management, and more. They can also pursue a consecutive Master’s degree.