Digital Marketing, M.A. 31010 en

Application deadline

15/07/2025

Duration

3 Semester

Study form

Full-time studies

Fees

52 € / Semester

The “Master of Arts in Digital Marketing” is a German-taught program with a duration of 3 semesters. It is designed for applicants with a Bachelor’s or relevant degree in Media, Business Administration or Business Informatics. The course aims to deepen the knowledge of students in digital marketing and marketing strategy and provide them with new, more complex modules such as Customer Insights, Digital Content Creation, Corporate Websites & Apps, Social Media Marketing & Analytics, SEO, and more. The MA is practice-oriented and gives participants the opportunity to gain hands-on experiance via the Digital Marketing Campaign project.v Furthermore, students will develop soft skills and key competencies needed for a successful career. Occupational opportunities include work as Digital Marketing Manager, Brand Manager, Content Marketing Manager, Social media manager, and Corporate Communications Manager in corporate or smaller companies.