Social and Business Communication, B.A. 650 en

Application deadline

01/04/2025

Duration

6 Semester

Study form

Full-time studies

Fees

320 € / Year

The “Bachelor of Arts in Social and Business Communication” program covers four semesters and 180 ECTS. Applicants should possess sufficient knowledge of both German and English and be able to demonstrate their participation in creative strategic communication campaigns under given economic and/or social conditions by means of three-page work samples. The studies develop these creative concepts and strategic communication skills further, pioneering the curriculum with business management studies for the first time in Germany. Very often the campaigns developed here are implemented in real life. This interdisciplinary approach aims at preparing future professionals for adequate context analysis and research, planning and design of a goal-oriented social and economic communication campaign. The studies end with a successful bachelor’s theisis. Working with texts, media, social studies and economic basics are some of the subjects dealt with. Advertising, PR in public, state and provate institutions are the professional fields at the graduates’ disposal.