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Digital Media Marketing, B.Sc.

University: HS Kaiserslautern - University of Applied Sciences

Visit website: https://www.hs-kl.de

Course information


Application deadline

No information

Duration

6 Semester

Study form

Full-time studies

Fees

0 € / Year

Description


Marketing and Distribution Management is an academic field of study concerned with the efficient and successful placement of products on the national and international market. The main aim of Marketing and Distribution Management is to increase the profits of organizations by using methods of marketing and advertizing, and developing suitable strategies. Marketing and Distribution Management is an essential part of any business, as it focuses on optimizing the resources and maximizing the sales. The most common subjects taught in Marketing and Distribution Management degree programs include International Marketing, Strategic and Operative Marketing, Communication Policy, Market Research, Sales Management, Marketing Economics, and more. Marketing and Distribution Management degree courses provide in-depth theoretical knowledge, but are also very practice-oriented. Through research, practical projects and work placements, students learn how to apply the acquired techniques and methods, and develop valuable professional skills such as quality management, organization, teamwork, leadership, data analysis, critical-thinking, problem-solving and strong communication skills. Possible careers for Marketing and Distribution Management graduates include positions in market analysis, quality control, sales management, public relations, online marketing, advertizing and other sectors.


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