Digital Business (Dual), B.A. 28984 en

Application deadline

31/08/2026

Duration

7 Semester

Study form

Full-time studies; Practice-integrated studies

Fees

0 € / Year

The “Bachelor of Arts in Digital Business” is a dual bachelor study program offered by the International University of Applied Sciences. It is a seven-semester educational program where one can combine study and work at the same time. The dual studies are created with maximum flexibility so that the students can choose to study at any of the 28 university locations across Germany or on the virtual campus. The course is primarily focused on subjects like Digital Future Commerce, Economy and Market, Marketing, Basics of Logistics and Process Management, Statistics, etc. The participants are expected to gain knowledge on business administration, digital business models, data science, Internet of Things and industrial software technology. Upon graduation, the students can pursue a career as business analysts, digital marketing managers or digital business consultants.