International Marketing Management, B.A. 4506 en

Application deadline

No information

Duration

6 Semester

Study form

Full-time studies

Fees

5500 € / Year

The “Bachelor of Arts in International Marketing Management” study program offered by the International University of Applied Sciences is a six-semester program, taking place at the campus of Bad Honnef, and Berlin. The admission prerequisites for the program include high school diploma; technical school certificate or comparable degree; successfully completed Assessment Day; proof of English skills. The course is primarily focused on customer behavior, campaign planning, marketing communication. The participants are expected to gain knowledge on human resource management, project management and market research and combine their skills with the understanding of economics, micro and macroeconomics, statistics and accounting.