Marketing Management (Dual), B.A. 4595 en

Application deadline

31/08/2025

Duration

7 Semester

Study form

Full-time studies; Practice-integrated studies

Fees

0 € / Year

The “Bachelor of Arts in Marketing Management” is a dual bachelor study program offered by the International University of Applied Sciences. It is a seven-semester educational program where one can combine study and work at the same time. The dual studies are created with maximum flexibility so that the students can choose to study at any of the 28 university locations across Germany or on the virtual campus. The course is primarily focused on digital business models, CRM, market research and marketing trends. The participants are expected to gain knowledge on communication and sales channels, marketing strategies, consumer behavior, marketing mix, and international and intercultural marketing. Upon graduation, the students can pursue a career as online marketing managers, sales or brand managers.