Brand Journalism & Corporate Storytelling, CAS 33720 en

Application deadline

No information

Duration

6 Months

Study form

Extra-occupational studies

Fees

13460 € / Semester

The continuing education program “Certificate of Advanced Studies in Brand Journalism & Corporate Storytelling” at the Lucerne University of Applied Sciences and Arts is six months long. The goal of the course is to provide participants with profound knowledge of developing and implementing intelligent content strategies. Students learn to design an integrated content strategy for organizations and prepare it for different media channels and formats. To apply, candidates must be a minimum age of 26, present a university degree and have four years of professional experience. Graduates obtain a certificate of Advanced Studies from Lucerne University of Applied Sciences - Economics in cooperation with the MAZ - The Swiss School of Journalism.