Business Administration, Major Marketing, B.Sc. 18102 en

Application deadline

30/04/2026

Duration

6/8 Semester

Study form

Full-time and part-time; Extra-occupational studies

Fees

430 € / Semester

The program “Bachelor of Science in Business Administration, Major Marketing” at the Lucerne University of Applied Sciences and Arts is six semesters long. The goal of the course is to teach students to convert marketing concepts into concrete measures and contribute to the company's success. The training concentrates on the data-supported management of products, brands, channels and customers in a digital world. To apply, students must have a high school diploma with an internship. Graduates start careers as Marketing Manager, Product Manager, Brand Manager, Brand Consultant, Digital Analyst, Social Media Marketers, Strategic Planner, Marketing Controller and more.