Business Administration: Online Business & Marketing, M.Sc. 18363 en

Application deadline

30/04/2026

Duration

4/5-8 Semester

Study form

Extra-occupational studies

Fees

850 € / Semester

The study program “Master of Science in Business Administration: Major Online Business & Marketing” at the Lucerne University of Applied Sciences and Arts has a length of four semesters. The program aims to provide students with solid practical online marketing and e-commerce skills. The language of instruction is German and English. The syllabus contains the modules such as Digital Customer Management, Organisational Transformation and Change, Strategic Network and Ecosystem Management, Digital Transformation in Society and the Economy, Online Platforms and Interfaces. To submit, applicants must present a bachelor's degree in business administration or equivalent and a C1 level in English. Graduates find employment in Online Marketing Manager, Business Development, E-Commerce Manager, Business Analytics and Consultation.