Innovation and Experience Design for Tourism, M.Sc./MBA 16345 en

Application deadline

20/09/2025

Duration

4 Semester

Study form

Full-time studies

Fees

4875 € / Year

The “Master Of Science/MBA in Innovation and Experience Design for Tourism” program at Modul University Vienna is an English taught program with a duration of 4 semesters. The full-time course allows students to learn fundamental tools and strategies on how to become a leader in the tourism industry. The program discusses various topics such as communication technologies in tourism, consumer usage and adoption, digital marketing for destinations, and more. The focal point of the program is to inspire creative thinking and decision making. The curriculum consists of 4 mandatory courses - Storytelling and Branding, Smart Destinations, The Sharing Economy, and Designing Tourism Experiences. Furthermore, students can choose elective courses to broaden their perspectives and increase their chances for employment.