Business Psychology (Geislingen), B.Sc. 12618 en

Application deadline

15/01/2026

Duration

7 Semester

Study form

Full-time studies; Practice-integrated studies

Fees

183 € / Semester

The “Bachelor of Science in Business Psychology” program at Nürtingen-Geislingen University of Applied Sciences is a seven-semester program, taught in English and German. It follows a gradually increasing in complexity course of studies, which is divided by a practice period. The end of the degree is done through the development of a thesis. One of the main uses business makes of psychology is when creating influential marketing strategies and campaigns. Factors, which affect customers’ decisions, are given through the extensive scientifically backed-up information and research. Another field of application of the psychological findings is the human resource management and the interactions of employees, team members, governing staff, to make a fruitful and efficient collaboration, avoid conflict, and raise motivation. The employment of the disciplines of business administration and psychology together guarantees the engaging subject matter of the studies, as well as prepares specialists with a versatile and broad scope of expertise, capable of adjusting to a position in various fields of work.