Digital Business: E-Commerce & Retail-Management, B.A. 30920 en

Application deadline

15/07/2026

Duration

7 Semester

Study form

Full-time studies; Training-integrated studies; Practice-integrated studies

Fees

52 € / Semester

“Bachelor of Arts in Digital Business: E-Commerce & Retail-Management” is a degree program with a duration of seven semesters and is provided by the OTH Amberg-Weiden - University of Applied Sciences. It combines in-depth knowledge of both business and computer science, where participants will learn how software programs are developed, and how the information technologies work. By entering in the particular discipline, they will attend lectures like E-Shop Management, Online Marketing, Multi-Channel Management, Web Design, E-commerce Law and IT Security. At the end of the program, students can independently design new digital business models and strategies. Graduates can work in retail industry, or as managers in industrial companies.